My assertion is that most virtual conferences are poor because all most organizers have really done is transpose a poor format, which was at least half-optimized for live events, to a pseudodigital medium. And — surprise! — the experience sucks.
So what now?
What now is that it’s beyond urgent to fix damn conferences. A huge part of the problem — and the fundamental reason why most virtual conferences are so bad — is that most of the technical societies completely failed to start experimenting with new, more accessible, more open formats a decade ago. This, in spite of the fact that, to a substantial extent, the societies are staffed by professional event organizers! These professionals weren’t paying attention to digital technology, or openness and reproducibility in science, or accessibility to disadvantaged and underrepresented segments of the community. I don’t know what they were paying attention to (okay, I do know), but it wasn’t primarily the needs of the scientific community.
Okay okay, sheesh, actually what now?
Sorry. Anyway, the thing to do is to focus on the left-hand columns in those lists up there, and try to eliminate the things on the right. So here are some things to start experimenting with. When? Ideally 2012 (the year, not the time). But tomorrow will do just fine. In no particular order:
Focus on the outcomes — conferences are supposed to serve their community of practice. So ask the community — what do you need? What big unsolved problems can we solve to move our science forward? What social or community problems are stopping us from doing our best work? Then design events to move the needle on that.
Distributed events — Local chapters hire awesome, interesting, cool spaces for local face-to-face events. People who can get to these locations are encouraged to show up at them — because there are interesting humans there, the coffee is good, and the experience is awesome.
Virtually connected — The global event is digitally connected, so that when we want to do global things with lots of people, we can. This also means being timezone agnostic by recording or repeating important bits of the schedule.
Small is good — You’re experimenting, don’t go all-in on your first event. Small is less stress, lower risk, more sustainable, and probably a better experience for participants. Want more reach? There are other ways.
Dedicated to open, accessible participation — We need to seize the idea that events should accommodate anyone who wants to participate, wherever they are and whatever their means. Someone asking, “How do we make sure the right people are there?” is a huge warning sign.
Meaningful networking — Gathering people in a Hilton ballroom with cheap beer, frozen canapés, and a barbershop quartet is not networking, it’s a bad wedding party. Professionals want to forge lasting connections by collaborating with each other on deep or valuable problems. I don’t think non-technical event organizers realize that we actually love our work and technical collaboration is fun. Create the conditions for that kind of work, and the socializing will happen.
Diversity as a superpower — Focus on increasing every dimension of diversity at your events, and good things will follow. For example: stop talking about hackathons as ‘great for students’ — no wonder ECRs need networking opportunities if you create events that seal them off from everyone! How do you do this? Increase the diversity of your organizing task force.
Stop doing the following things — endless talks (settle down, some talks are fine), digital posters, panels of any kind, ‘discussion’ that involves one person talking at a time, and all the other broken models of collaboration. Not sure what to replace them with? Read about open space technology, world cafe, unconferences, unsessions, hackathons, datathons, lightning talks, birds of a feather, design charettes, idea jams. General rule, if most of the people in an event can be described as ‘audience’ and not ‘participants’, you’re doing it wrong. Conversation, not discussion.
Stop trying to control the whole experience — most conference organizers seem to think they have to organize every aspect of a conference. In fact, the task is to create the conditions for the community to organize itself — bring its own content, make its own priorities, solve its own problems.
I know it probably looks like I’m proposing to burn everything down, but I’m really not proposing that we shred everything and only organize wacky events from now on. Some traditional formats may, in some measure, be fit for purpose. My point is that we need to experiment with new things, as soon as possible. Experiment, pay attention, adjust, repeat. (And it takes at least three iterations to learn about something.)
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